San Diego Coalition for the Homeless
San Diego Coalition of the Homeless
Bruce & Norma Rossi
Bruce and Norma, the remarkable founders of the San Diego Coalition for the Homeless, have spent their lives driven by an unwavering passion to make a lasting, positive impact on their community. With a deep sense of compassion and a relentless commitment to social justice, they established the Coalition with the mission of providing support, resources, and hope for the homeless. Over the years, they have worked tirelessly to make real, tangible changes in the lives of those in need, with a particular focus on saving lives and helping individuals overcome their struggles. Their vision was not just to address the immediate needs of the homeless but to create long-lasting, sustainable solutions that empower people to rebuild their lives. Now, at over 100 years old and living in Florida, Bruce and Norma may be far from San Diego, but their connection to the Coalition remains strong. Their incredible passion for community service and their dedication to improving the lives of others continues to inspire everyone involved with the organization. They are nothing short of amazing—living examples of how a single act of kindness, driven by a fierce determination, can ripple through generations and create an enduring legacy of hope and change. Despite the physical distance, their guidance, wisdom, and vision continue to shape the Coalition’s work, ensuring that their mission of compassion, empowerment, and transformation endures.
William Sturgeon
Chairman of the Board
William is a Certified Public Accountant (CPA) based in El Cajon, CA, where he runs his own CPA practice while dedicating himself to serving the community. Driven by a passion to help those in need, William founded the San Diego Coalition for the Homeless to make a tangible difference in the lives of individuals and families experiencing homelessness. After witnessing the growing challenges faced by the impoverished in the San Diego area, he felt compelled to take action. His mission is to create a more compassionate community where everyone has access to the resources, shelter, and care they deserve. Through the Coalition, William works to advocate for policy change, raise awareness, and provide support to homeless individuals.
619-447-2200
Dianne Yarborough
Director
Dianne has dedicated her career to serving those in need, beginning her journey as an intern at the San Diego Rescue Mission over two decades ago. Over the course of 21 years, she worked her way up to Director, playing a vital role in saving lives and providing critical support to individuals and families facing homelessness and hardship in San Diego. Throughout her tenure at the Rescue Mission, Dianne developed a deep passion for helping others and built lasting relationships with those she served, always leading with compassion and a heart for service.
For the past six years, Dianne has brought her extensive experience and dedication to the San Diego Coalition for the Homeless, where she continues her mission to support and uplift the most vulnerable members of the community. Her kind and sweet nature, combined with her unwavering commitment to making a difference, has made her an invaluable member of the Coalition’s team. Dianne's passion for helping others shines through in everything she does, and she remains a source of inspiration to those around her.
619-281-1815
Zahara Almosawi
Outreach Coordinator
Zahara is a dedicated advocate for her community with a deep passion for helping others. Throughout her life, she has always been involved in community outreach, finding ways to serve those in need and make a positive impact. Zahara is an active member of the Lions Club, an organization focused on community service, where she has contributed to numerous projects aimed at improving the lives of those around her.
Recently graduating with a Master’s in Accounting from UC San Diego, Zahara now works alongside William in his accounting practice, where she combines her professional skills with her commitment to service. In addition to her work in the accounting office, Zahara plays an important role with the San Diego Coalition for the Homeless, helping with outreach efforts and providing vital support to individuals experiencing homelessness. Her dedication to both her profession and her community makes Zahara a valuable asset to the Coalition and a compassionate advocate for change.
619-281-1815
Gratefully Blessed Ministries
We are incredibly grateful to Gratefully Blessed Ministries, whose generosity and support have played a vital role in making our Holiday Magic for Kids toy giveaway event a success. Each year, they graciously open their doors to host our event, providing a warm and welcoming space for families in need. Their commitment to helping the community, coupled with their unwavering support, makes them an invaluable partner in our mission.
Gratefully Blessed Ministries is a church dedicated to spreading the Gospel of Jesus Christ, with a focus on spiritual growth and studying the Bible from a Hebraic perspective. Their mission to teach and preach the word of God aligns perfectly with their heart for service, and we are blessed to work alongside them in our shared goal of making a positive impact in the lives of those who need it most.
The photo to the right is of Pastor Mr. and Mrs. Crump, whose leadership and kindness continue to inspire and uplift the community.
5106 Federal Blvd. Suite 103
San Diego, CA 92105
